Customer Value Leadership Assessment
Customer value leaders consistently innovate and manage their customer value to profitably grow their businesses. Please share the degree to which these statements apply to your business.
Strongly Disagree Disagree Neither Disagree nor Agree Agree Strongly Agree
We struggle to develop differentiated products and services
Our products and services are differentiated, yet we are not the market share leader
Our salespeople don’t have proof to support our superior value claims to customers
Our average selling price is flat or declining
Our prices are based on our costs plus a standard profit markup
Our margins are getting smaller
We often give services away for free to close a deal
Our salespeople complain that prices are too high or tell us that customer are only interested in price

Your customer value leadership score is:  . Find out what CVET can do for your company's bottom line. Talk with our founder Eric Berggren, B2B marketing professor at Northwestern University’s Kellogg School of Management.

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