CVET LLC was founded by Northwestern University Kellogg School professors James C. Anderson and Eric Berggren to enable organizations to grow and profit from their customer value. Our customer value research and sales tools are based on over 2 decades of cutting-edge research and hands-on experience implementing customer value innovation and management at leading B2B firms across the world. The CVET suite of tools has been successfully implemented in the Americas, Africa, Asia, and Europe. CVET works for any B2B business whether it’s high tech, health care, industrial, or service industries.
Our goal is to embed these capabilities in your organization to be self-sufficient. We offer training and consulting to get you there. Our global network of skilled practioners can also guide your transformation to become the customer value leader in your markets. For a free consultation, please contact eric@CustomerValueExpert.com.